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IP infringement in Germany: how much is it worth?

  • Writer: Marie-Avril Roux Steinkühler
    Marie-Avril Roux Steinkühler
  • Mar 18
  • 1 min read

Updated: Mar 20

Blue and teal book cover titled "BILDHONORARE 2026." Features "mfm" logo in a white circle and German text about image usage rights.

In German law, damages are often calculated using the “Lizenzanalogie”.



👉 In simple terms:


the infringer must pay what they would have paid under a normal license agreement.


Sounds abstract? In reality, it’s quite structured.


Across industries, reference pricing standards have emerged — and courts rely on them.



📸 For photography, the benchmark is clear:


the MFM “BILDHONORARE”.


This long-established publication sets out market-standard fees for image use in Germany, with:


• detailed rates (editorial & commercial) and practice-oriented guidance


• benchmarks for print, online & social media


• data grounded in real market surveys



💡 In practice, these figures are key when:


->negotiating licenses


->assessing risks


->calculating damages in infringement cases



👉 If you operate in Germany and use visual content, this is not just theory — it directly

impacts your exposure.


At Mars-IP, we support businesses in navigating these rules, securing their rights, and

managing cross-border IP risks between France and Germany.


Image: Mittelstandsgemeinschaft Foto-Marketing (MFM)




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